AgencyUncommon Creative Studio
Home fragrance brand Earl of East and Uncommon Creative Studio collaborated on a range of scented candles to raise money for Hospitality Action, a charity that is helping the hard-hit hospitality industry.
The luxurious candles smell like the places we miss most during lockdown, including the cinema, festivals and local pubs. Witty copy on the packaging and ads captures the true environments of these everyday places. While The Local has notes of spilt beer, urinal block and cheap rosé, The Cinema is a fusion of popcorn, foam banana and the allium tang of adolescent boredom.