The Early Learning Centre starts Xmas push with CDP ads

CDP has unveiled its first work for the Early Learning Centre since winning the pounds 1.5 million task in September.

CDP has unveiled its first work for the Early Learning Centre since

winning the pounds 1.5 million task in September.



Seven print executions will roll out next week as part of a campaign

that will run until Christmas in the national press, colour supplements

and women’s magazines.



The work focuses on the fun that can be had with the products, showing

how children muddle up their toys and stretch their imagination to get

the results they want.



The ads feature big, friendly lettering, with a series of lines that

rechristen the Centre with words that relate to children’s toys. One

execution shows a toy police car and carries the line: ’The ’let the

cookie jar go free and nobody gets hurt’ Centre.’ Another shows a train

set with toy animals in the carriages driving into a toy fire station,

accompanied by the text: ’The ’Mr Tiger driving the train into the fire

station’ Centre.’



Chris Macleod, managing director of CDP, said: ’The Early Learning

Centre has a great history of being serious about toys, and we want to

place it as the authority of children’s play.’



The ads were written by Frank Houston and art directed by John

Tompkin.



Media is through CIA Medianetwork.



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