Earnshaw bows out of ISBA director role

ISBA is looking for a senior marketer with extensive management experience to replace Malcolm Earnshaw, who is to step down as the director-general of the advertiser trade body.

Earnshaw, 60, announced this week that he would be quitting during the next six to nine months, once a successor is appointed. A team of three ISBA council members will work with headhunters to find Earnshaw's replacement. He joined ISBA six years ago after a long career at Mars, latterly as the European marketing director for Mars Petcare.

An ISBA spokesman said: "The brief is genuinely open. Background isn't important but we would like somebody with extensive marketing and management experience."

During his tenure, Earnshaw has played a key role in extending the self-regulation system to broadcasting and making the industry's case in the debate about food advertising. He was also a strong advocate for the best practice guides developed with other trade organisations.


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