Eastenders' Barry gives an acting masterclass in latest Curry's PC World ad

We've all been there - gifted with something at Christmas that's so ill-suited it's embarrassing. To spare the awkwardness of unwrapping, Curry's PC World wants to teach you how to reimagine dull and thoughtless presents as the thing you've always dreamed of.

Curry's PC World: Eastenders' Barry gives an acting masterclass in latest spot
Curry's PC World: Eastenders' Barry gives an acting masterclass in latest spot

The brand has enlisted actor Shaun Williamson - aka Barry from Eastenders' - to deliver an acting masterclass in a series of three funny festive spots designed to help people overcome the "emotional minefield" of the gifting exchange.

In the latest work, which breaks today on social media, Williamson teaches a class how to reimagine a coffee mug by picturing the coffee that could be made within it. Or, as Williamson says in dramatic tones:

"A ship sailing on a black, steaming sea of Bolivian elixir...Feel the warmth caress your insides..."

Brand: Curry's PC World

Client: Bridget Meiring, Social Media Marketing Manager 

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content