The brand has enlisted actor Shaun Williamson - aka Barry from Eastenders' - to deliver an acting masterclass in a series of three funny festive spots designed to help people overcome the "emotional minefield" of the gifting exchange.
In the latest work, which breaks today on social media, Williamson teaches a class how to reimagine a coffee mug by picturing the coffee that could be made within it. Or, as Williamson says in dramatic tones:
"A ship sailing on a black, steaming sea of Bolivian elixir...Feel the warmth caress your insides..."
Brand: Curry's PC World
Client: Bridget Meiring, Social Media Marketing Manager