easyJet celebrates passengers and the 'easyJet generation'

The simple actions of eating an ice cream, spreading on sun-cream, walking across an airport terminal and sitting down to talk are carried out by multiple people and spliced together in easyJet's new ad.

The new "generation easyJet" film aims to depict the diversity of its passengers and the different reasons that take them on board one of its flights, from business travel to holiday plans to visiting friends and family.

Brand: easyJet

Client: Peter Duffy, marketing director, easyJet

Agency: VCCP