EasyJet marks its first day back flying and Europe reopening to tourism with a social campaign.
The ads feature evocative destinations from across the continent, with open signs to signal they are welcoming visitors again. The airline has also opened its social channels to small European businesses reliant on tourism, which are sharing content with the hashtag #Europening. The work launches today (15 June) and will run in all nine of easyJet’s markets. It was created by Peter Reid, Rob Ellis, Matthew Holmes, Abigail Williams and Caroline Denby.