EasyJet "Heatwave" by VCCP

EasyJet embraces the warm weather with a quick-thinking spot.

Taking advantage of this week’s great British heatwave, easyJet has been tempting sweaty commuters to pack their bags in search of colder climates. The cheeky spot – which featured on both the front and back cover of the Evening Standard – tempts viewers to "cool down in Portugal" on what would later be a 38-degree day in London. The work was written by Abigail Williams and art directed by Matthew Holmes through OMD.

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