EasyJet "Hide and seek" by VCCP

EasyJet has launched its first multi-million pound campaign to promote its package holiday service, EasyJet holidays.

The spot follows a group of holidaymakers as they undertake a massive game of (you guessed it) hide and seek, spanning across a series of European getaways including a beach in the Algarve, a souk in Marrakech and the mountains of Iceland to highlight the range of destinations and hotels available through the service.

This follows the brand’s 2018 fantastical spot "Imagine", which aimed to inspire people to dream about their next getaway.

"Hide and seek" makes its TV debut this evening (29 November) during Gogglebox on Channel 4, and will be supported by cinema, print, out of home, PR and social media. It was written by Peter Reid, art directed by Rob Ellis and directed by Alaska (Gustavo Moraes and Marco Lafer) through Iconoclast.