The 'Un Voyage sur la Côte d’Azur' activation comes after the success of the brand's #WhyNot campaign which was rolled out last year, and also featured theatrical elements.
Guests will be treated to theatre inspired by the magic and splendour of classic Hollywood films like the Cary Grant and Grace Kelly classic 'To Catch A Thief', as well as more recent offerings like 'La La Land'. Un Voyage sur la Côte d’Azur promises to be a feast for the senses, intending to delight visitors with the sights, sounds and love stories of France’s most glamorous jet-set destination.
The activation is being delivered by immersive theatre company The Department, and guests are being invited to #FeelCoteDAzur as they are whisked from the red carpet of Cannes, to the carnival of Nice and the beaches of Antibes.
Performances will take place on 5-6 May, and will run from 16:30 on the Friday and 11:30 on the Saturday. Each performance will last 15 minutes.
More: The Department worked with Toyota on its 'The Night That Flows' theatre experience, which took place at the Printworks in London. In January, sports brand Asics staged a 5k run event for 60 runners who were immersed into a film noir-themed experiential story in Los Angeles.
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