EasyJet "Jet Off-Ski" by VCCP

EasyJet is helping skiers make the most of the best snowfall by keeping track of weather across Europe, in the spirit of the brand's "Why not?" platform.

OMD, VCCP and JCD have created a snow-triggered, real-time digital out-of-home campaign using smart screen media spaces that alerts skiers to great snowfall resorts in the Alps and tells them which easyJet destination airport will get them there. It will run in the UK during ski season in 2017 and 2018. The campaign was written by John McLaughlin and art directed by Richard Yates. 

Credits

Client
Creative agency
Creative director
Art director
Copywriter
Interactive art director
Media agency
OMD
Accounts
Digital producers
Production
JCD

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE