EasyJet is helping skiers make the most of the best snowfall by keeping track of weather across Europe, in the spirit of the brand's "Why not?" platform.
OMD, VCCP and JCD have created a snow-triggered, real-time digital out-of-home campaign using smart screen media spaces that alerts skiers to great snowfall resorts in the Alps and tells them which easyJet destination airport will get them there. It will run in the UK during ski season in 2017 and 2018. The campaign was written by John McLaughlin and art directed by Richard Yates.