EasyJet launches online community

EasyJet, the budget airline, is boosting its social media presence with the launch of its first blog and online community for potential and existing customers.

EasyJet: budget airline launches its first blog
EasyJet: budget airline launches its first blog

The blog, blog.easyjet.com, has been developed by OMD UK.

The low-cost airline has recently increased its social media presence, boosting it's Twitter followers with campaigns such as the 150-hour "blogger challenge" with UK travel writers.

James Lee, marketing manager UK at easyJet, said: "Social platforms are part of everyday life for many of the people who fly with us. It is important that we participate in these platforms and make it as easy as possible for our passengers to engage with us, wherever they are online.

"We are excited to be pushing the boundaries and are always looking for new solutions to integrate everything we do online, with the wider business."

Separately this week, easyJet Holidays launched its low-cost holiday packages exclusively through Teletext.

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