The actor Hugh Laurie lends his voice to easyJet’s first TV spot aimed solely at business travellers. The company says it has invested £8.5 million into the campaign, which is created by VCCP. It features a giant rabbit and the song I'm Late from the Disney adaptation of Alice In Wonderland. In the end, Laurie stresses the airline's punctuality. The work was written by Pete Bastiman, art directed by David Aylesbury and directed by Roderick Fenske through Believe.