EasyJet, the low-cost airline, is launching a new marketing campaign to support the extension of its Flexi fare initiative to all passengers.
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic ‘speedy boarding’ when booking through the website.
Three press ads, created by Publicis, under the strapline ‘Times Change’ depict a stylish monochrome portrait of a traveller, accompanied by an example of what they do and don’t need from a carrier. A box in the signature orange and white of easyJet directs customers to easyJet.com/flexi. They will run in the UK and Europe.
The ads were created by Gary Turner and Jamie Marshall.