Easyjet "Why not?" by VCCP

Easyjet is encouraging cautious flyers to take the plunge and book a flight to somewhere new.

The work has been created to embolden travellers and inspire them to forget their fears about Brexit and the recent terrorists attacks.

Print, outdoor, digital display, cinema, video-on-demand and digital activity are supporting the TV campaign.

Experiential activity will also be available in central London, where an aeroplane door has been hidden. Those who find it will be led to a tour of an easyJet destination.

The TV spot breaks during The X Factor on 17 September.

Credits

Marketing director, easyJet
UK marketing manager
Agency
Executive creative director
Creative director
Art director
Copywriter
TV producer
Business director
Account director
Media
OMD
Directors
Production company
Production company executive producer and managing director
Production company executive producer, London
Production company executive producer, Barcelona
Production service company
Director of photography
Production manager
Art director

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