Easyjet "Why not?" by VCCP

Easyjet is encouraging cautious flyers to take the plunge and book a flight to somewhere new.

The work has been created to embolden travellers and inspire them to forget their fears about Brexit and the recent terrorists attacks.

Print, outdoor, digital display, cinema, video-on-demand and digital activity are supporting the TV campaign.

Experiential activity will also be available in central London, where an aeroplane door has been hidden. Those who find it will be led to a tour of an easyJet destination.

The TV spot breaks during The X Factor on 17 September.

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