EasyProperty hires TRBR for UK expansion

EasyProperty, the online estate agent that is part of Sir Stelios Haji-Ioannou's easyGroup, has appointed The Red Brick Road as it prepares to expand into the residential sales market.

EasyProperty hires TRBR for UK expansion

The Red Brick Road won the company’s retained creative and PR account after a competitive pitch. It will focus on promoting easyProperty’s residential service, which launches later this year.

Tess Tucker, easyProperty’s chief marketing officer, said: "We have a partner who will help us to land effectively the real benefits which our service provides: more value, more power, more control and more trust."

EasyProperty currently operates within the UK lettings market. It is also plotting an IPO later in the year, alongside rivals Purplebricks and Hunters UK.