Christmas shopping should be anything but beige.
eBay encourages people to ditch conformist holiday behaviours in the continuation of its "Fill your cart with colour" campaign, which positions the online retailer as the place to shop vibrantly. Fittingly, the colourful ad by 72andSunny will feature on London’s newly restored Piccadilly Lights. It will also showcase influencers such as master patissier and chef Eric Lanlard, model Bishamber Das, interiors stylist Sarah Akwisombe and artist Matt Crump. The ad was art directed by Renee Lam and written by Julia Sumpf, Ryan Delehanty and Lee Boulton.