EBay "Dream transfer" by McCann London

EBay is democratising the football transfer window in a campaign that gives Sunday league clubs the chance to sign legends Roberto Carlos and Eni Aluko.

Created by McCann London, the work sees one-game contracts for the players openly listed on eBay. Participants can enter the bidding via a £5 raffle ticket, with all proceeds being donated to Football Beyond Borders.

The stunt is being promoted with teaser films, paid-for and organic social media content, TV spots and onsite takeovers. The creative team at McCann London were Connor Wynn and Jack Stoten.


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