EBay launches A/W fashion campaign

EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.

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Outdoor and print ads will feature new fashion items from brands including House of Fraser, Office, La Redoute and Joe Browns.

From today (4 October), outdoor ads will appear on billboards and in railway stations in London, Birmingham, Manchester, Leeds, Glasgow, Liverpool and Sheffield, for two weeks.

Print activity will start tomorrow, with ads in women’s weekly lifestyle magazines, including Grazia, Hello and More, and in early November for women’s monthly magazines, such as Marie Claire and Glamour.

Created by DDB Tribal in Germany, the campaign strapline reads: "The clothes you love direct from the brands you love".

EBay’s Fashion Outlet launched in April last year, and includes more than 100 fashion brands and 30 high-street stores, including Superdry, Bench, Ted Baker and Jigsaw.

Miriam Lahage, vice-president of fashion for eBay, said: "Our latest campaign showcases the unique fashion offering available on our site. Only on eBay can you get the combination of the biggest brands and the best of the high street, combined with that special vintage find, and that illusive top from last season."

The campaign will also be supported by digital activity by Essence, across Facebook and fashion websites. Carat handled the media buying.

Follow Sara Kimberley on Twitter @SaraKimberley