Arch rival auction sites QXL and eBay are gearing up for a sales
battle as both begin offering their inventory to advertisers.
EBay announced last week it has started taking advertising bookings on
its site and is poised to start hunting for a sales team.
Nicky Coxson, the former area sales manager of Edinburgh-based wholesale
food company JB Foods, has been brought in to front ad sales.
EBay’s UK country manager Jennifer Mowat said that just 15-20 per cent
of the site is currently available for advertising as eBay is in the
process of installing DoubleClick’s Dart ad serving technology.
But Mowat is keen to receive CVs from sales people before the site’s
full inventory becomes available in two to three months.
Mowat insisted eBay would only sell space to advertisers it believes
will offer ’helpful’ services, such as banking. ’We won’t be selling
cases of wine because we don’t want people to get drunk and bid for
things they don’t want,’ she explained.
Meanwhile, eBay’s arch rival QXL.com is poised to appoint a sales house
to handle the bulk of its ad sales.
QXL began offering banners and buttons to advertisers a few months ago,
having previously relied on income generated from deal transaction
Alex Czajkowski, QXL’s marketing director, who has been overseeing
sales, said: ’It’s good that eBay is following our lead again.’
Czajkowski and his team have only signed up a few names so far, such as
the online bank Marbles, but he added: ’We haven’t been selling the site
EBay advertises itself as ’Europe’s largest trading community.’ It
offers over a million items for auction each day in more than 4,000
categories, including jewellery, antiques, books, dolls, photos and
The company, which has more than 12.6 million registered users, has
sites running in the US, Canada, Germany, Japan and Australia and has
more launches in the pipeline.
But Czajkowski insisted QXL was the bigger of the two, stating: ’We are
the only pan-European auction site.’