EBay and QXL gear up for sales duel

Arch rival auction sites QXL and eBay are gearing up for a sales battle as both begin offering their inventory to advertisers.

Arch rival auction sites QXL and eBay are gearing up for a sales

battle as both begin offering their inventory to advertisers.



EBay announced last week it has started taking advertising bookings on

its site and is poised to start hunting for a sales team.



Nicky Coxson, the former area sales manager of Edinburgh-based wholesale

food company JB Foods, has been brought in to front ad sales.



EBay’s UK country manager Jennifer Mowat said that just 15-20 per cent

of the site is currently available for advertising as eBay is in the

process of installing DoubleClick’s Dart ad serving technology.



But Mowat is keen to receive CVs from sales people before the site’s

full inventory becomes available in two to three months.



Mowat insisted eBay would only sell space to advertisers it believes

will offer ’helpful’ services, such as banking. ’We won’t be selling

cases of wine because we don’t want people to get drunk and bid for

things they don’t want,’ she explained.



Meanwhile, eBay’s arch rival QXL.com is poised to appoint a sales house

to handle the bulk of its ad sales.



QXL began offering banners and buttons to advertisers a few months ago,

having previously relied on income generated from deal transaction

fees.



Alex Czajkowski, QXL’s marketing director, who has been overseeing

sales, said: ’It’s good that eBay is following our lead again.’



Czajkowski and his team have only signed up a few names so far, such as

the online bank Marbles, but he added: ’We haven’t been selling the site

aggressively.’



EBay advertises itself as ’Europe’s largest trading community.’ It

offers over a million items for auction each day in more than 4,000

categories, including jewellery, antiques, books, dolls, photos and

sports memorabilia.



The company, which has more than 12.6 million registered users, has

sites running in the US, Canada, Germany, Japan and Australia and has

more launches in the pipeline.



But Czajkowski insisted QXL was the bigger of the two, stating: ’We are

the only pan-European auction site.’