eBay unveils debut UK sport sponsorship

Online auction and shopping site eBay is making its first push into sports sponsorship in the UK, announcing a partnership with a motor touring car team.

eBay: sponsoring touring car team
eBay: sponsoring touring car team
The site is to sponsor West Surrey's racing team in the British Touring Car Championship (BTCC). The team will carry eBay branding on its vehicles. The deal was negotiated by sports agency Generate.

The move comes as eBay looks to promote its motoring section. It will activate the partnership through experiential, PR and social media.

Andrew Hooks, head of eBay Motors in Europe, said: 'The BTCC is a great fit with our target audience.'

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