EBay "When you buy a thing, sell a thing..." by McCann London

EBay has unveiled a new campaign by McCann London highlighting how buying and selling on its platform extends the life of products and helps people live more sustainably.

Launching today (15 October), a 40-second spot directed by David Wilson through Riff Raff Films and produced by Lauren Highman delivers the message in the style of a musical.

The spot, created by the agency in partnership with Craft, is being supported by activations on YouTube and radio through the rest of October.


Chief marketing officer
Senior brand marketing manager
Brand marketing manager
Brand graduate
Creative agency
Chief creative officers
Chief strategy officer
Executive creative directors
Creative directors
Senior creative
Global business lead
Business director
Senior account manager
Account associate
Strategy director
Project director
Project manager
Head of design
Motion designer
Production agency
Head of integrated production
Executive producer
Senior producers
Music supervisor
Production company
Executive producer
Director of photography
Production designer
Casting director
Edit house
Audio post-production