Ebookers pumps ad budget into radio via sponsorships

After blitzing Britain’s posters, internet travel firm Ebookers.com is ploughing a proportion of its media budget into radio, with campaigns through Opus and Virgin Radio.

After blitzing Britain’s posters, internet travel firm Ebookers.com

is ploughing a proportion of its media budget into radio, with campaigns

through Opus and Virgin Radio.



Through the radio sales house Opus, Ebookers has paid for a one-year

sponsorship of the weather on News Direct and LBC, which starts this

month.



The dotcom is also running a campaign on Classic FM and sponsoring a

competition on the GWR FM Network.



The Opus deal, which is worth pounds 500,000, was put together by client

sales executive Peter Moniak and group promotions controller Seth Clancy

with George Stone, head of radio at Ebookers.



Virgin Radio’s sales team has also received a chunk of Ebookers’ budget

after persuading the company to run an ad drive on both its website and

on the station itself.



The deal consists of five ten-second advertisements highlighting

Ebookers travel products. There is also Ebookers branding on the Virgin

Radio website and links to Ebookers’ own site where visitors can

purchase holidays and flights.



Stone said: ’More and more people are listening to the radio while they

surf the internet, so it makes sense for us to advertise on the only

medium that is available where we do our business.’



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