Ebookers pushes short holidays

The online travel agency ebookers is launching an integrated advertising campaign to promote short breaks.

The ads, created by Agency Republic, feature premium holiday locations and the competitive prices on offer over the main holiday booking period.

One ad pictures a man slouched on a sun lounger by the sea. Below the image are prices for a three-day trip to Dubai and Nice.

The headline reads: "An all-over tan without the orange streaks. Get more weekend for your money."

Another pictures a woman in a riverboat and details ebookers' offers on packages to Singapore and Bangkok. The headline reads: "Take away a real taste of the orient. Get more weekend for your money."

The ads were art directed by Pierre Odendaal and written by Nico Tatarowicz.

Online media planning and buying was handled by Agency Republic with offline media through Conrad.

The campaign breaks this week and will run for five weeks. The offline media will target commuters across major UK cities.

Along with 48- and 96-sheet poster locations, the campaign will focus on London Underground sites.

Press activity will centre around the Metro newspaper and heavyweight online advertising will appear on key related sites.

It is the digital agency's first integrated campaign since being appointed by ebookers.

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