Britain’s rules on car advertising are set to form the basis of a
code to be adopted by countries across Europe.
European Commission officials confirmed their intention to base the code
on British guidelines, despite earlier reports that they believed car
advertisers in the UK were flouting them (Campaign, 30 January).
The assurance came at a meeting last week between EC and British
Government representatives and senior executives from the Advertising
Association, the Advertising Standards Authority and the Independent
The AA called for the meeting amid fears that Britain, which recently
assumed EU presidency, might try to push through an unrealistic and
ineffective code as part of a commitment to improve road safety among
But industry lobbyists were told that both the British Government and
the Commission believed the UK code worked well apart from ’occasional
breaches’ and that the proposed European guidelines would be almost an
exact replica of the British ones.