Shot in multiple locations, the ad shows a number of eccentric real-life characters with interesting ways of getting about.
They include shoe designer Hetty Rose, shown walking the streets of London in shoes that look like cars, and Mr Wu and his talking robot rickshaw hauler as they journey through Shanghai.
Other people include an elephant owner in Jaipur, a monocycle rider in the US and a vintage scooter enthusiast in Italy.
W&K creatives Tom Seymour and David Bruno said: "We wanted this spot to celebrate the fact that everyone everywhere can now find their way to the people and places they love in the most human, curious, playful and authentic way possible.
"So instead of casting actors or performers we trawled the world for what we called Happy Navigators -- interesting people with interesting ways of getting about."
The campaign follows Nokia's decision in January to make its satnav software free on all of its smartphones. The campaign includes print work and will continue in the online space in the coming months.
The TV ad broke last night in the UK and across the world.