"Economic essentials" by Creature

As Covid-19 wreaks havoc on the economy, these posters remind people that if they can afford to, they can help by spending money from home.

The campaign by Creature encourages the public to support local businesses across the UK, with the tagline, "Shop online and save livelihoods". Each ad depicts a product with an economic-friendly title, such as "GDP Uplift IPA" and "Finance Fuelling Sourdough". The work was created by Steve Dodd and Josh Dando, and designed by Alissa Metsnik.