The Economist "Never stop questioning" by Proximity London

The Economist is building upon its strategy of cultivating a "globally curious" audience with an ad that follows a young girl whose growth towards adulthood is marked by a series of questions about the world.

The news brand’s first TV ad in more than 10 years culminates with the woman as a teacher, who turns to her students and asks: "Any questions?" The work was written by Jason Cascarina, art directed by John Treacy, Proximity London's executive creative director, and directed by Nicole Ackerman through Flare.


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