The Economist is capitalising on interest in the latest vote by parliament on the government’s Brexit deal today.
It has sent a van carrying a digital outdoor poster that displays the message: "Tired of going around in circles?" The vehicle is driving around Parliament Square from 8am this morning until the voting concludes tonight.
The van will also display a URL, "Economist.com/directions", that points to an Economist article titled: "Theresa May has lost control of Brexit. Parliament must take over."
The creative, by Abbott Mead Vickers BBDO, encourages passers-by to send a text message to receive a free copy of the magazine.