Ecover launches café that only accepts recyclable plastic as payment

Ecover, the eco-friendly cleaning brand, is creating a café with a "zero-waste" menu that will only take recyclable plastic as payment.

Ecover launches café that only accepts recyclable plastic as payment

The brand is calling the activation "London’s first rubbish café". The vegetarian and vegan menu will be created by eco-chef Tom Hunt, and the interiors will have upcycled items and will be inspired by eco-designer Max McMurdo.

The two-day experience is designed to inspire customers to "reduce, reuse and recycle plastic".

Ecover is using the pop-up to promote its new washing-up liquid range which is available in fully recycled and recyclable bottles, including free re-fills.

The "Rubbish café" is open on 3 and 4 May in Covent Garden. PR agency Red Consultancy has created the activation with VCCP.