Uncommon's first work for Ecover is a pastiche of perfume ads that depict a baby as so alluringly fragrant that a troupe of models are transfixed by his scent.
Ecover has apparently captured the magical scent and reveals a bizarre baby-shaped perfume bottle, sending the models into a further state of ecstasy. Hence "L'eau de bébé".
The ad then reveals the real message behind the spoof: Ecover Zero is zero-fragrance for zero baby scent interference. Matias & Mathias directed the spot through Object & Animal.