Ecover seeks profile in work by Exposure and allmodcomms

Ecover, the organic household cleaning products company, has appointed the ambient media agency Exposure and the creative media agency allmodcomms.

The two agencies will develop an integrated campaign for Ecover, which will break this summer. They are working on a communications strategy with the Amsterdam agency s-w-h, which runs Ecover's advertising and other marketing across Europe.

Ecover's UK campaign will aim to build the brand and product range with activity to coincide with greater levels of distribution of the products through the major supermarket chains.

Exposure will develop a range of activity with allmodcomms - a recently launched breakaway from Manning Gottlieb OMD - providing the media strategy.

The campaign will target those urban audiences which have a tendency to buy organic food or have a belief in recycling. Allmodcomms is looking at creating a new medium for Ecover and will advise on the communications strategy.

Media buying for the campaign will be handled through Manning Gottlieb OMD.