Ecover's UK campaign will aim to build the brand and product range with activity to coincide with greater levels of distribution of the products through the major supermarket chains.
Exposure will develop a range of activity with allmodcomms - a recently launched breakaway from Manning Gottlieb OMD - providing the media strategy.
The campaign will target those urban audiences which have a tendency to buy organic food or have a belief in recycling. Allmodcomms is looking at creating a new medium for Ecover and will advise on the communications strategy.
Media buying for the campaign will be handled through Manning Gottlieb OMD.