Ed Morris poised to quit Lowe London for Sir Frank's start-up

LONDON - Ed Morris is set to quit as Lowe London's executive creative director to join the rival agency being launched by Sir Frank Lowe and a group of senior admen.

Morris, who is expected to resign next week, follows the £50m Tesco account into the new operation, where its creative work will continue to be overseen by the former Lowe chairman, Paul Weinberger. But Paul Hammersley, the former DDB London chief executive who is fronting the start-up, is still being kept waiting by two other would-be founding partners.

Mark Cadman, who is due to resume his role as a senior suit on the Tesco business, had not resigned as JWT's managing director as Campaign went to press.

Meanwhile, John Wren, the chief executive of DDB's Omnicom parent, is meeting David Hackworthy, DDB London's chief strategic officer, in an attempt to prevent his defection.

The new agency still has no name. "We had one in mind but it's too close to what someone has done, Hammersley said.

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