Jung von Matt has done it again. The German agency has created another viral smash in the form of "Supergeil" for the supermarket Edeka – it already has more than five million YouTube views. The spot comes a week after Jung von Matt’s prank ad for Deutsche Post DHL and six months after its dancing chicken spot for Mercedes-Benz – both of which earned huge media attention. The Edeka film stars the musician Friedrich Liechtenstein singing his electro-pop song Supergeil (originally released a year ago) while posing with a frankfurter, stealing a cat, bathing in milk and muesli, among other things. If it sounds bizarre, that’s because it is.
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