Edeka's heart-wrenching festive ad wins Music Grand Prix at Cannes

German supermarket Edeka's Christmas ad, in which an old man fakes his death, has won this year's Music Grand Prix at Cannes.

The "Home for Christmas" film was created by Jung von Matt and tells the story of a man’s desperate attempts to bring his family together after spending successive Chritmases alone.

There were six UK agency winners, all for music videos with the exception of R/GA Hustle London, which won a silver Lion for Beats By Dre’s Beats1Run, a global running event that was powered by a Beats 1 Radio broadcast. 

The late David Bowie’s 10-minute music video for Blackstar won a silver Lion. The film (below) was the debut work by Gisla & Renck, the production shop that formed last November.

Rattling Stick won a silver Lion for the Massive Attack music video for Voodoo in My Blood, in which actor Rosamund Pike discovers a mysterious orb.

Nexus Productions London won a silver Lion for Luminous Freedom’s music video for New Build, which collaborated with the still life photographer John Short to create a story based on celebrity names.

Forever Pictures picked up a bronze Lion for Naughty’s Boy’s Runnin’ music video featuring Beyonce, while The Mill London also picked up bronze for Chemical Brothers’ Wide Open.

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