EDF "Busy doing nothing" by Havas London

Energy provider EDF promotes zero carbon electricity through the eyes of an engineer.

Set to Richard M Sherman’s Busy Doing Nothing, the ad shows EDF engineers as they reduce the UK’s carbon emissions through its battery storage facility, solar panels, power stations and wind farms.

This marks Havas London’s first work for the brand since winning its creative account in April.

It was created by Andy Garnett and Dan Cole, and directed by Marcus Söderlund through Academy Films. Media is handled by Havas Media Group.

Credits

Brand
EDF
Head of brand and marketing, EDF
Creative agency
Creative directors
Senior account director
Senior account manager
Agency producer (film)
Assistant producer (film)
Agency producer (digital)
Strategy director
Strategist
Head of design
Media agency
Media strategist
Media planners
Production company
Managing director
Producer
Production manager
Post-production
Soundtrack composer
Voiceover
Audio post-production

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