EDF to showcase 'magic of electricity' in Olympic Park pavilion

Olympic sponsor EDF will use the latest technology to engage with visitors at the Olympic Park during the Games.

EDF to showcase 'magic of electricity' in Olympic Park pavilion
EDF to showcase 'magic of electricity' in Olympic Park pavilion

The energy company has built a pavilion next to the Olympic Stadium, where sports fans will be able to pose for souvenir photos next to virtual versions of British cycling champion Victoria Pendleton and French swimming champion Yannick Agnel.

Another activity will see fans use hand pedals or show off their best dance moves on a special dance floor to power thousands of LED lights.

A Tomorrow’s World-style zone will showcase futuristic energy saving products designed by some of the world’s leading research and design institutes, which could soon become part of our everyday lives.

EDF worked with building contractors Nussli and architects Schmidhuber and Kaindl on the project. The pavilion will open to the public on July 27, and will remain open between 9am and midnight throughout the Olympic and Paralympic Games.

Gareth Wynn, EDF’s director for London 2012, said: "Electricity is so fundamental to our daily lives and yet most of us take it for granted. We want visitors to the EDF pavilion to be entertained but also to understand a bit more about the remarkable engineering, organisation and creativity that means for so many of us electricity is always there when we need it."

Hubert Blanquefort, director of the EDF pavilion project added: "The EDF pavilion is intended to be a real visitor attraction that will entertain, inform and inspire people. We have designed the building to be modern and sustainable and throughout the experience we have tried to make the best use of up to date, energy efficient technology."

EDF sponsors 36 athletes from across Europe, including British medal hopes Victoria Pendleton, rower Katherine Grainger, kayaker Tim Brabants, rower Tom Aggar, and swimmers Liz Johnson and Ellie Simmonds.

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