EDITORIAL: Adland should heed Eccleshare Essay

With the ad industry's collective self-belief at such a low ebb, it's good to read William Eccleshare's well-argued dismantling of the consultancy myth in this week's Campaign Essay (page 20). For too long the business has fretted about consultants stealing its lunch. Nonsense, says Eccleshare, the head of Young & Rubicam Europe and a former McKinsey consultant. At a time of recession, consultants suffer for their failure to deliver something that will change consumer behaviour. Only great creative ideas can do that. Eccleshare's reminder is a timely one.

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