EDITORIAL: Agencies damned by tobacco insights

Unethical; cynical; damning. Just some of the comments levelled at agencies forced to hand over paperwork prepared for tobacco clients to a Commons committee. "Lambert & Butler smokers are pretty downmarket. Anything too clever will go over their heads," one memo declared. "The advertising needs to be kept fairly easy." David Ogilvy, who wisely observed "the consumer isn't a moron, she's your wife", must be turning in his grave.