He's eccentric, temperamental, insufferable and sometimes downright
barking but adland would be a much duller place without Tony Kaye. Thank
goodness he reneged on his decision to quit directing commercials, for
he will be a formidable addition to the RSA Films stable. He will need
to be run on a tight rein, though.
Passionate and committed to the creative product as he is, he will find
little opportunity for over-indulgence. Few agencies in this climate
will be prepared to allow him an inch of film only for him to shoot a