Editorial: Agencies would be wise to shun easyJet

How generous it is of easyJet to allow the agencies it first invited to pitch for its business six months ago to have another crack at it now it has decided to tear up the original brief and start again.

Having declared its intention to consolidate its £50 million pan-European account into a single agency, the low-cost airline now says it wants to appoint a number of "creative hothouses" working with a lead agency.

Any agency with integrity really ought to tell this time-waster to fly away. But hopefully a more colourful phrase will spring to mind.

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