EDITORIAL: Archie Pitcher really was one of a kind
"There'll never be another, the music hall comic Max Miller used
to say of himself. Archie Pitcher could as easily make the same boast,
having been involved with the UK ad industry for a staggering 54 years,
although it's unlikely he ever would. In a business which can often be
ruthless, cruel and self-obsessed, he has been a pillar of modesty,
kindness and compassion. With his self-deprecating humour, he is the
personification of the "gentlemen with brains philosophical approach to
advertising that his old boss, David Ogilvy, espoused.
The number and the calibre of the industry figures turning up to last
week's party to mark his retirement as the executive director of the
International Advertising Association's UK chapter are testament to a
man who was universally liked. There really won't be another.