EDITORIAL: Army recruitment is a coup for Publicis

Atten-shun! The Army recruitment account has gone to Publicis. If

the stories are true, the account decamped from Charlotte Street for

reasons other than top-brass dissatisfaction with award-winning creative

work which always seemed to hit the target. Publicis, which aspires to

extend its creative credentials beyond its FMCG and retail heritage, has

won a great opportunity to "be the best" in every sense.



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