EDITORIAL: Bad publicity for Levi’s ... no such thing

It’s a question that must exercise all creative minds at one time or another: what possesses people to pick up the phone and complain to the ITC about an ad? Have they nothing better to do? Yet over 200 viewers did just that about the new Levi’s film depicting the demise of Kevin the Hamster. Clearly, there is a lesson for every agency here: don’t mess with the public’s love affair with small furry animals or bad things happen to you. Like having stories about your advertising in every national newspaper in the country.

It’s a question that must exercise all creative minds at one time

or another: what possesses people to pick up the phone and complain to

the ITC about an ad? Have they nothing better to do? Yet over 200

viewers did just that about the new Levi’s film depicting the demise of

Kevin the Hamster. Clearly, there is a lesson for every agency here:

don’t mess with the public’s love affair with small furry animals or bad

things happen to you. Like having stories about your advertising in

every national newspaper in the country.



Very bad things indeed.



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