It’s a question that must exercise all creative minds at one time
or another: what possesses people to pick up the phone and complain to
the ITC about an ad? Have they nothing better to do? Yet over 200
viewers did just that about the new Levi’s film depicting the demise of
Kevin the Hamster. Clearly, there is a lesson for every agency here:
don’t mess with the public’s love affair with small furry animals or bad
things happen to you. Like having stories about your advertising in
every national newspaper in the country.
Very bad things indeed.