EDITORIAL: Battling the ’istory of an old campaign

Brands can sometimes by cursed by past advertising. Take Campari, the drink once so beloved by Essex girls, but which Mellors Reay & Partners now seeks to split from from its old links with Luton airport and Lorraine Chase’s dropped ’Hs.

Brands can sometimes by cursed by past advertising. Take Campari,

the drink once so beloved by Essex girls, but which Mellors Reay &

Partners now seeks to split from from its old links with Luton airport

and Lorraine Chase’s dropped ’Hs.



Good luck to Tim Mellors. He’ll need all his creative powers - and

probably a lot of time - to revive a name timelocked in the 70s, and

extend its appeal to drinkers who would rather die painfully than be

seen in a white Ford Escort. Anybody willing to bet a crate of Babycham

on his chances?