Brands can sometimes by cursed by past advertising. Take Campari,
the drink once so beloved by Essex girls, but which Mellors Reay &
Partners now seeks to split from from its old links with Luton airport
and Lorraine Chase’s dropped ’Hs.
Good luck to Tim Mellors. He’ll need all his creative powers - and
probably a lot of time - to revive a name timelocked in the 70s, and
extend its appeal to drinkers who would rather die painfully than be
seen in a white Ford Escort. Anybody willing to bet a crate of Babycham
on his chances?