EDITORIAL: Blair’s victory did not hang on Saatchis

Much fuss is made about political advertising even though it rarely

changes most voters’ views.

So it’s unlikely that history’s course would have been altered if, as

Philip Gould, Labour’s communication guru, claims in his new book,

Saatchi & Saatchi was called in to shore up the party’s ad campaign

because of a wobbly relationship with BMP. Such was the mood for change

that not even an agency run by the PG Tips chimps could have stopped the

Blair bandwagon.