EDITORIAL: BMP and Barclaycard to be applauded

It’s been calculated that an agency repitching for an account has only a 5 per cent chance of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business.

It’s been calculated that an agency repitching for an account has

only a 5 per cent chance of keeping it. So well done BMP DDB for defying

the odds to retain the pounds 15 million Barclaycard business.



Congratulations also to Barclaycard. Clients too often allow incumbent

agencies to repitch out of misplaced kindness, having already determined

to move the business. Barclaycard promised to stage a fair fight and did

so.



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