It’s been calculated that an agency repitching for an account has only a 5 per cent chance of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business.
It’s been calculated that an agency repitching for an account has
only a 5 per cent chance of keeping it. So well done BMP DDB for defying
the odds to retain the pounds 15 million Barclaycard business.
Congratulations also to Barclaycard. Clients too often allow incumbent
agencies to repitch out of misplaced kindness, having already determined
to move the business. Barclaycard promised to stage a fair fight and did
so.
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