Editorial: Bollore has to turn on trademark charm

Vincent Bollore has passed the point of no return in his battle for boardroom representation at Aegis. Pride and honour will not allow him to back down, but he'll need to match his pugnacity with his trademark charm if he is to have any chance of winning over reluctant Aegis shareholders at a third extraordinary general meeting. Sadly, a face-saving solution to satisfy all parties seems as distant as ever.

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