Editorial: Brand-building the best way for clients

It's encouraging to see WPP's half-yearly profits rising 11 per cent on the back of an improving global ad market. But, as the group points out, there's still some way to go.

High interest rates threaten to slow the US economy, consumer debt remains high and the UK property market threatens to collapse. With little or no pricing power, the salvation for many clients will lie in innovation and branding. Now where would they go for help on that?