EDITORIAL: Bringing minority ads out of the Closet

Agencies have never been entirely comfortable about advertising

that features or is targeted at gays or blacks. The knowledge that both

the gay and ethnic markets have huge potential is tempered by the fear

about running advertising that is either patronising or causes offence.

If the Commercial Closet, an interactive museum containing hundreds of

gay-themed ads, can change this, it will have done a great service.


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