Editorial: Broadcasting alliance speaks volumes

Needs must when recession is in the driving seat.

And it's a telling sign of the times when ITV, Channel 4 and Five co-operate to run three consecutive ads for Lastminute.com to create a "Mexican wave" of advertising. It's a far cry from a time when broadcasters battled ruthlessly for every advertising pound. Clearly, they've concluded they must now hang together or they'll surely hang separately.